Thursday, 24 April 2014

Macron Stadium...

Being part of the Bolton Wanderers fan base is very humbling at the moment.  Out of the bright lights of the Premier League and slipping ever further into debt, the club continues to maximise its corporate partnerships as a means to generate cash.  No more so than the re-naming rights.

The Reebok Stadium (as it will no doubt always be known) was a good fit on so many levels: the Reebok historical link to the town, the ongoing (as it were) relationship as a kit provider - it was just a cool, neat name that fit the personality of the ground and was easily associated with the club.





The club's new ground sponsor is not bargain wholesaler Makro

I had to Google Macron, whose name sides much too closely to Makro for my bargain basement liking. They don't seem to be anybody that anyone's ever heard of and there's no obvious link or association to the club or town.

It's a problem when the club is having its identity stripped away piece by piece.  Move out of the town into a personality-less ground, change the logo, bring the logo back.  And this is before we appraise what is going on on the actual field!

Maybe we get used to it.  I don't know.  First impressions is that it's a horrible name and doesn't help this fan get over current apathy towards the club. So soon after the sponsorship debacle (in fact, who is even our shirt sponsor these days?) I'm sure there will be a prickly response from the fan base.  

What do we think? 

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